MBA Class Visit in San Ramon: Marketing Management

Join us for a UC Davis MBA class visit and experience firsthand our collaborative and close-knit community. You will have the opportunity to chat with an MBA Student Ambassador, meet the professor and observe the student dynamic. We look forward to seeing you!

Marketing Management
Instructor: Prasad Naik
Course Description: Analysis of market opportunities, elements of market research, development of marketing strategies, market planning and implementations, and control systems. Consumer and industrial markets, market segmentation, pricing strategies, distribution channels, promotion, and sales.